Having recently advised IP.com , and the new Intellectual Property Exchange International (IPXI) in their next-generation IP business models, I can assure you that the leading companies are cutting a new chapter in an historically stagnant industry. But true business innovation in the intellectual property industry remains as scarce as pioneer patents.

Stakeholder value is now being created as the result of new corporate missions that emphasize the creation of intangible assets, within which lie the traditional forms of intellectual property. Patents, trademarks, reputation, organizational capital, relational capital all comprise total intangible asset value. Think of these assets as vitamins - balance is key to long term health. Eliminate one, you get tired. Eliminate three, and you get sick.

At Desert Holdings Corporation , these intangible assets are the starting point building blocks for a next-generation corporate model currently in development.

Are you leading the next evolution on the global IP timeline? Are you ready to move out of your comfort zone?