Properly nourished pets live longer, and can save their owners over $4,000 over the pet’s life. From puppy and kitten, to senior adult, your pet’s nutritional requirements are ALWAYS changing. Even an adult pet’s nutritional needs change immediately after neutering. Caloric needs increase when a pet is pregnant, decrease a … Continue reading →
Seriously. Monitoring pet water consumption is important. It can tell you EVERYTHING about your pet’s health. OK, so maybe not “everything”, but water is your pet’s #1 nutrient, and drinking habits can tell you and your veterinarian a LOT about your pet’s health. Water is your pet’s most essential nutrient. … Continue reading →
Investors like to see a “Mission Statement” for startup companies – something short and sweet, something that checks all of the politically correct boxes, and incorporates the trendiest business phrase of the month. A perfect, digestible, double-digit IQ blurb. Unicorn doesn’t have that. Disruption is complicated, and our mission is … Continue reading →
There is a genesis to everything. An origin, the birth, that proverbial Eureka! moment. I’ve always hated the use of the phrase “Eureka! moment” – it sounds so trite, and it’s actually a bit presumptuous when discussing startups. The eureka effect is the moment that one fully understands the solution … Continue reading →
