To transform a product concept designed to curb obesity, into
a commercially successful system. The a new business paradigm
(a term we don't use loosely) in the multi-$billion diet and
healthy eating market, must be protectable with viable Intellectual
IP CHALLENGE: Research the patent space
claimed by dominant weight loss products and systems companies
(i.e., Weight Watchers®, Jenny Craig®, and Nutrisystem®),
and identify patent "white space" into which a new
technology could be successfully developed/marketed.
AND in the process, strategically engineer a strong offensive
and defensive Intellectual Property position.
SOLUTION: Gibbs developed inProportion's
revolutionary smartphone app, supported by a robust cloud-based
database and website, and a NY Times Best Seller. Gibbs wrote
and filed patents on four inventions (three more are in process)
and the solution successfully delivered on four critical elements:
- It is the least expensive diet program in the United States
- It is so easy to use, it will work for the entire family,
as individuals or as a family unit;
- It is uniquely adaptable for use by and for obese kids
who need MORE (but better) food as they grow, not less,
as restricting diets can retard bone and muscular growth;
- It will work anywhere, anytime (including restaurants)
– without being embarrassingly obvious.
addition, the system needed to be instantly accessible to
most of the 70-100 million Americans who are dieting at any
given time – 80% of which are not following a particular
diet program (there are 150 million US iPhone and Android
users, and growing).
A dominant component of business roll-out is the company's
strategically-timed New York Times Best Seller diet book.
STATUS: Start-up phase. Qualified business
and technical development teams in place. Best-seller ghost
writers are standing by.
Angel funds have been invested. Now developing a celebrity
endorsement/co-ownership structure and seeking $750,000-$1
million in venture round funding.
EXIT: Our market research shows that the
dominant weight loss / weight management companies, in total,
control only 5% of the $90 billion US market. Their growth
forecast over the next three years is barely 2%. These companies
are already pursuing acquisitions of differentiated diet programs
as their revenue expansion means during slow growth.
By capturing 1-2% of NEW market customers (from the 80% non-diet
program followers), the company anticipates a straight-forward
exit by acquisition within 2-3 years.
SUPPORT: Gibbs is providing interim CEO
support services during fundraising to positive cash-flow.